La Trinidad, officially the Municipality of La Trinidad is a 1st class municipality and capital of the province of Benguet. According to the 2015 census, it has a population of 129,133 people. The municipality is known for its strawberry plantations. Aside from backyard coffee plantations, some farmers have a wide coffee plantation in La Trinidad.

La Trinidad has a large vegetable wholesale market. La Trinidad also has coffee shops and markets where farmers can sell coffee. YAGAM COFFEE helps a few coffee farmers from La Trinidad in remote areas trade their good coffee at a proper price.